Yesterday I received an email requesting us to assess their website and its performance. So I replied and gave them website assessment. In addition, I also gave some tips on how to harness the power of PPC advertising particularly the Adwords advertising to propel their website’s capacity of generating higher return on investments (ROI).
I am sharing this topic because this can also be very helpful for you – or you might have something to add to this.
Here’s the details:
Greetings!
Thanks for visiting our website.
We have received your request for assessment for your website search engine optimization.
We are giving information about your website’s status in the eyes of major search engines like Google. In addition, we are also giving information on how you can implement pay-per-click or paid campaign particularly using Adwords advertising to propel your business promotions.
Content: Needs appearance enhancement ( e.g. improve text appearance, add relevant images and other useful content)
Website Header: Image should face the content (title) – it should be place on the right side.
Rank ( Alexa): 0
Site Linking ( back links): 0
Google: Not Yet Crawled ( not yet indexed)
Yahoo: Not Yet Crawled
Msn: Not Yet Crawled
Important: Search Engine Optimization is highly recommended.
Some Search Engine Optimization Strategies
On Site Optimization – meaning doing some tweaks on your website. You can do the following:
Optimize Title
Optimization of meta- keywords, descriptions ( use highly targeted keywords from your niche, keyword research)
Alt tag for image – to make your images crawlable by search engines, it is recommended to embed optimized keywords in their alt tags.
Off-site optimization ( Back links building). Do the following:
1. Article Submission to various Directories ( e.g. ezine, article marketer). Put a link to your submitted articles that point back to your site to drive traffic.
2. URL Submission
3. Search Engine Submission
4. Google Webmaster Tools
5. Blog Commenting
6. Forum Posting
Website Promotion through Adwords Advertising ( Pay-per-click campaign)
The use of Adwords advertising can be a great help to boost your website’s return-on-investment. That is, if you are doing it right.
If you are planning to harness the power of Adwords advertising for your business. Consider the following when you commence your Adwords operation:
Define your Goal – clearly understand your Adwords advertising Goal. Is it for lead generation? Making sales or conversion?
Define your target market – your Adwords advertising campaign must be targeted to specific clients ( clients that really need your products or service). Your knowledge in Demography play a vital role.
Research for highly relevant keywords to be used for your Adwords ads ( keywords that specifically target your product or service). The more specific is your ads, the more chances of funneling the right customers.
Begin developing your Adwords Advertising campaign ( Sign-up for Adwords Account, Start writing Ads)
Monitor your campaign
Refine your Adwords campaign based on your analysis during the monitoring stage. ( The process is just a cycle and constant refining)
Best regards,
SUS Team
Site Update Service
Phone # 724) 409-4224
Chat with us: support@siteupdateservice.com
So, that’s it. If there is something you can add which you think absolutely necessary for search engine optimization and Adwords advertising, share your views!
Just want to share something new today. No worries, this just takes a little from your ample time.
I found another cool stuff today – new Google add-on called side wiki. What is interesting about this new stuff is that, it allows you to post a comment on any topics you like commenting making the SERP or search engine results page more socialized or interactive. If you have an idea on a particular topic generated by Google when query is performed, then commenting or adding additional information might be interesting for you.
Click the image to check my first ever use of the new Google add-on.
Another interesting thing about this new stuff is that it does not only allow you to post plain text but you can put a link also. That just means ( although I am not sure how this affect for your website SEO since it is just new,) this can be beneficial to your website. This is because, you can put a comment on any topics relevant to your site. And because, Google reaches majority of Internet users worldwide, this can be a tool for your wider promotion. Isn’t it cool?
So far, the mechanism I have known about this stuff is that, when you search a certain topic and want to add more to that, you can do that. If ever you just want to say something or comment, then you can do it too. In doing so, you can be a great help for individuals who search for substantial information in Google. This is an additional criteria on how Google ranks pages.
Read the item here – Google explains SideWiki through its blog:
In developing Sidewiki, we wanted to make sure that you’ll see the most relevant entries first. We worked hard from the beginning to figure out which ones should appear on top and how to best order them. So instead of displaying the most recent entries first, we rank Sidewiki entries using an algorithm that promotes the most useful, high-quality entries. It takes into account feedback from you and other users, previous entries made by the same author and many other signals we developed.
Here’s more:
Perhaps I have not satisfied you with my entry so better try and see it for yourself. Let’s see what you can say.
Whether you use PPC campaign or free SEO for your online business promotion, it is important that you target the most effective keywords for conversion. An intelligent keyword research play a vital role to this. This just means, you need to target those what we call ‘money keywords’.
What’s the deal? – you may ask. Well, the thing is, up to 90% of conversions are generated by these what we call money keywords ( this is based on my own conversion data but I believe this is too applicable for you). Of course other techniques like ‘call to action’ and ‘persuasion’ are included to this.
Money keywords are those being used by Internet users who search online with the prime intention to buy a product or subscribe for a certain service.
What are the criteria for a keyword to be recognized as a money keyword? Consider the following:
Money keywords include ‘call-to-action’. Key phrases with words like ‘buy’, ‘cheap’, ’subscribe’, ’sale’, special offer’ and the like, convert more because internet users who use these in their online queries search through the internet with the intention to buy. In other words, a key phrase “for sale used car” has a greater chance to convert that ” used car info”.
Money keywords have higher search volume but low in competition. Money keywords are those with substantial search volume but with low number of competing providers. Why substantial search? The thing is, even if a key phrase “for sale used car” is effective phrase to target ‘buyers’ it still may not convert well if there is no substantial search. In other words, there is no one searching for used car. And, of course, you have to consider the competition. An online query may have a search volume of 5000 but if there’s 5 million competing websites, still you have a slim chance for conversions. So use those keywords with substantial amount of search but with low competition. Check the Money Keyword Matrix from Niche Profit Classroom ( Using keyword tools is imperative to this).
Money keywords are more specific. Money keywords are usually long-tailed. Why is this so? This is because long-tail-keywords are more targeted. A user who uses this is a person with a specific purpose in mind when searching. Thus, a key phrase ” buy Adidas Absolado PS FG J ” has a better chance of conversion than just “Adidas brand”.
Money keywords ( in most cases) do not include words ‘ free’, ‘info’ and the like. If a key phrase with word like “free”, or ‘info’, in almost all cases do not convert. Why, because the users who use these particular key phrases are those who do not have the intention to buy or have a very little intention to buy. Though using ‘free’ in your offer can help most especially when building your email list ( gathering email), still this is not that powerful enough if you want to generate more conversions.
So, that’s it. Hope these keyword research tips can help you in your online business campaign. Stay updated.
724) 409-4224
