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Create a compelling sales letter with this easy-to-fill-in layout from Niche Profit Classroom . This is particularly effective when selling products online like eBook. Take a look at the example below – a sales letter for dog training eBook.

Step 1: Create a compelling headline that gets your visitors to read your entire sales letter.

Complete this sentence:

“Who Else Wants To Know How _____________ In 7 Days (or less) – Guaranteed”

Example: “Who Else Wants To Know How To Train Dog In 7 Days (or less) – Guaranteed”

Step 2: Write a great opening paragraph that gets visitors to keep reading the rest of the sales copy.

Complete this sentence:

“If you are interested in learning everything there is to know about ____________, then this is going to be the most important information you’ll ever read…”

Example:”If you are interested in learning everything there is to know about how to train your dog in 7 days (or less), then this is going to be the most important information you’ll ever read…”

Step 3: What’s the topic of your eBook and what is the title of your ebook?

Complete this sentence:

“Recently, a new breakthrough in __________ was discovered and reported in an amazing new eBook called _____________.

Example:”Recently, a new breakthrough in dog training was discovered and reported in an amazing new eBook called “Dog Training Secrets“.

Step 4: What does your eBook cover information on?

Complete this sentence:

It’s amazing, because it covers nearly every bit of information you wanted to know about _________, plus more…

Example:It’s amazing, because it covers nearly every bit of information you wanted to know about how to train you dog, plus more…

Step 5: What could they imagine being able to do, without doing something hard or unpleasant, and also without spending a fortune on an expert.

Complete this sentence:

Just imagine being able to ______________ in 7 days ( or less) without using __________ or spending a fortune on expensive _______.

Example: Just imagine being able to train your dog in 7 days ( or less) without using brutal or punishing dog training techniques or spending a fortune on expensive dog trainers.

Step 6: What they could truly accomplish with your eBook, but all they have to do is know how?

Complete this sentence:

Yes, you could have the _________. It is truly possible, but you just need to know how.

Example: Yes, you could have the best dog around. It is truly possible, but you just need to know how.

7. What’s your eBook about?

Complete this sentence:

That’s what this brand new amazing eBook on _________ can help you. Plus you can..

Example: That’s what this brand new amazing eBook on Dog Training can help you. Plus, you can…

Step 8: What they can truly do in just 7 days?

Complete this sentence:

_________ in just 7 Days.

Example: You can train your dog in just 7 Days.

Step 9: What’s the topic of your eBook?

Complete this sentence.

Because, every bit of this eBook is packed with the latest cutting edge information on _______ and it took over 1 year to research, gather the data and complete it into this amazing new eBook.

Example: Because, every bit of this eBook is packed with the latest cutting edge information on Dog Training and it took over 1 year to research, gather the data and complete it into this amazing new eBook.

Step 10: Finish off these killer bullets so they can create intense curiosity about your eBook.

Compete these sentences:

How to _________ with these 3 simple techniques
Example: How to instantly stop your dog’s uncontrollable barking with these 3 simple techniques.

3 little known, yet simple ways to ___________…
Example: 3 little known, yet simple ways to get your dog to stop pulling on the leash…

Secrets of experts ___________ that few people ever know about.

Example: Secrets of experts dog trainers that few people ever know about..

3 Proven steps to ________.
Example: 3 proven steps to get your dog stop destroying the house…

2 simple ways ( that are right in front of your eyes) to ______.

Example: 2 simple ways ( that are right in front of your eyes) to get your dog to pee outside ( instead of around the house).

WARNING: 3 Things you should never do when it comes to __________.
Example: WARNING: 3 things you should never do when it comes to training your dog…

You’ll discover in just a few minutes how to _________.

Example: You’ll discover in just a few minutes how to get your dog to come to you on command

6 time tested and proven strategies for ____________.

Example: 6 time tested and proven strategies for socializing your dog with other dogs.

When to _______

Example: When to exactly train your dog..

7 everyday but often overlooked tips and tricks for _____________

Example: 7 everyday but often overlooked tips and tricks for bonding with your dog..

How often to _________

Example: How often to train your dog

How to _______________

Example: How to get your dog to instantly stop pulling on the leash..

The once famous but forgotten secret that instantly allows you to __________.

Example:The once famous but forgotten secret that instantly allows you to make your dog obey on command…

Step 11: How much is your eBook?

Complete this sentence:

That’s why ___________ is truly a bargain at ______________.

Example: That’s why ” Dog Training Secrets” is truly a bargain at $37.95.

Step 12: Why are you making this so affordable to your customers?

Why am I making this so affordable? Simple, because you see…since it’s a digital eBook my costs to deliver it to you are small compared to if I had to actually print out ( Which would raise the costs to _________).

Example: Why am I making this so affordable? Simple, because you see…since it’s a digital eBook my costs to deliver it to you are small compared to if I had to actually print out ( Which would raise the costs to $49.95).

Step 13: What price would have to raise the eBook price to when demand gets so high?

Even if you think that this is a bargain of a life time…and honestly, I will have to raise the price from _____ to at least ______. Once a few more overly satisfied customers email me with their testimonials ( feedback). Yep, I will raise the price to __________, and honestly I have to – because the demand is too fast.

Example: Even if you think that this is a bargain of a life time…and honestly, I will have to raise the price from 39.95 to at least 49.95. Once a few more overly satisfied customers email me with their testimonials ( feedback). Yep, I will raise the price to $49.95, and honestly I have to – because the demand is too fast.

Step 14: What is the title of your eBook?

_________ is a pennies on the dollar considering what secrets you’ll discover in this amazing eBook

Example: “Dog Training Secrets” is a pennies on the dollar considering what secrets you’ll discover in this amazing eBook

Step 15: What is the title of your eBook?

Here’s something else I’ll do for you to make this the best investment you’ll ever make when it comes to ________.

Example: Here’s something else I’ll do for you to make this the best investment you’ll ever make when it comes to Dog Training Secrets.

Step 16: What is your bonus all about? ( You can skip this if you do not have any bonuses yet for your customers)

Step 17: Testimonials ( Skip if no testimonials yet)

Step 18: What deals you can give to your customers now?

Complete the sentence:

For Just ________ ( A fraction of what the professionals cost) – You’ll get more information than you can handle -PLUS more. But also keep in mind that this is the only place you can get your hands on this product right now ( You can instantly download it)

Example: For Just $39.95 ( A fraction of what the professionals cost) – You’ll get more information than you can handle -PLUS more. But also keep in mind that this is the only place you can get your hands on this product right now ( You can instantly download it)

Step 19: Close off your letter by your name

Sincerely,
______________

Example:
Sincerely,
John Smith

Step 20: Close your entire sales message by giving them a one more glance at what they get.

P.S. Remember, you’re getting ______________- Plus the ________ ( the bonuses) worth ______, that’s over _______in value that you’ll get for just ________. Just click the blue link below and you can order securely through click bank.

Example:
P.S. Remember, you’re getting “Dog Training Secrets“- Plus 3 HOT bonuses ( the bonuses) worth $99.95, that’s over $120 in value that you’ll get for just $39.95. Just click the blue link below and you can order securely through click bank.