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Last month, I took the Google Advertising Professional Exam. The test was really tricky but I was able to survive – reviewing resources from AdWords Learning Center and answering the sample quizzes helped me a lot. My score cannot be considered excellent but what I would say is that I am knowledgeable enough in AdWords Advertising now.

So today, I am sharing to you a little bit of knowledge that made me to succeed in taking the test. I have written here some questions that I encountered during the test. If you are planning to take the GAP exam, this list of Google Adwords exam questions could be a great help. Though the actual Adwords exam includes questions from a wide array of topics, this is certainly an important resource for you.

Here are some google adwords exam questions that I encountered during the test. If you are having trouble in choosing the right answers below, feel free to contact me. But anyway, all answers are found in the ALC so you should be able to find the right ones without so much difficulties. In fact, all questions can be found in the sample quizzes – Google exam questions are just being rephrased to give you a sort of tweaks and tricks.

1.What is one function of the Change Keyword Matching Options tool?

• Change keyword CPCs.
• Suggest keyword match types for keywords.
• Change all keywords of one match type to another match type.
• Determine the estimated clicks for each keyword match change.

2.If the daily budget for your campaign is less than the recommended amount, what may occur?

• Your ads will not appear at all.
• Your ads may be shown in a lower position.
• Your ads may not be shown on partner placements.
• Your ads may show intermittently throughout the day.

3.If your website charges users to download software, what would be an effective negative keyword?

• Free
• software
• download
• purchase

4.The initial credit limit with postpay is US$50 (or local currency equivalent). Why would an advertiser be billed for a US$30 credit limit? (Choose two.)

• He’s reached the initial AdWords credit limit.
• He’s received an over-delivery credit in his account.
• His credit card could only process US$32.00 in charges.
• He received an automatic credit for spending over US$1000 with AdWords.

5.If a keyword is _____, your keyword maximum cost-per-click (CPC) should be _____. (Choose two.)

• profitable / increased
• profitable / remain the same
• not profitable / increased
• not profitable / remain the same

6.What is one way to increase your Quality Score?

• Decrease your maximum cost-per-click (CPC).
• Increase the relevance of your keywords and ads through optimization.
• Increase your maximum cost-per-click (CPC).
• Increase your conversions.

7.Your client sells Jelly Belly brand jellybeans and accessories online. He does not manufacture these products. Which would be an effective negative exact-match keyword for him?

• candy
• factory
• Jelly Belly
• dispenser

8.If a keyword has a high clickthrough rate (CTR), but clicks are not converting to sales, what should you try changing?

• The Display URL of the ad.
• The landing page of your website.
• The daily budget of the campaign.
• The language targeting of the campaign.

9.When advertising internationally, it helps to stay organized by _____.

• adding multiple-language keywords to a single ad group
• creating only one campaign for all countries and languages
• naming your campaigns to reflect the targeted countries, such as ‘Italian cities,’ ‘British cities,’ ‘Chinese cities’
• creating a separate ad group for ads and keywords in each of the different languages, such as English, Arabic, and French

10.If a keyword has a high clickthrough rate (CTR), but clicks are not converting to sales, what should you try changing?

• no / all
• most / few
• few / most
• There is not enough information to answer the question.

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