Landing Page Optimization – Tips for Effective Adwords Advertising
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Our company received another request for assessment for an affiliate marketing website. Yes, our company offers free Adwords advertising consultation and website optimization assessment.
I am posting this topic because, for sure, this will also be useful most especially for those individuals and businesses who wish to harness the power of pay-per-click advertising for their business success.
Below is the juice of the site assessment I just finished and sent to client…
The Importance of Landing Page Optimization ( the page/web page where your potential customers are directed after clicking your Ads).
You can increase landing page conversion rate by considering the following:
- Whether you are promoting products or services, it is imperative to present them in such a way they are highly accessible by your website visitors. In other words, it is better to make a banner on your page that is linked to the actual purchase site than just providing a keyword or key-phrase links. Easy website (Product) navigation is very important in AdWords Advertising.
- It is recommended to put your product or service banner ( usually an image with description and prices) above the fold. Meaning, it should be visible to your website visitors even without scrolling the page. It has been proven through studies that majority of website users do not like to scroll the page – and they walk away.
- Your landing page ( the destination page you use in your AdWords ads) should bear the promises written in your ads. In other words, if your ads offer ‘wrinkle cream’ product, it is expected that the page where your potential clients are directed has the product ‘wrinkle cream’ and it should be detailed.
- The importance of keywords visibility. Your landing page should have the keywords you exactly ( or close to ) the keyword or phrase you use in your AdWords ads. Clients are visual in nature. That means, when they don’t see content on your page that is relevant to what they read on your ad, they navigate away your page.
Above are necessary things to do for your landing page optimization. However, these are just a tip of the iceberg. When you decide to commence product promotion through Adwords Advertising campaign, you have to learn more AdWords strategies necessary to succeed. Thus, you will also need to know the step-by-step process involved in this advertising program.
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October 26th, 2009 at 12:47 am
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January 4th, 2010 at 5:25 am
Adwords is really good for promoting a product that you want to sell online. It is very important that you geoatarget your intended audience so as to avoid wasting your advertising funds.
February 15th, 2010 at 3:02 am
Adwords is a really great tool for promoting your website, forum or affiliate link. the ppc cost of adwords is even cheaper than Friendster or Facebook. before, i used to advertise on facebook but the ROI is so low. Adwords gives me a much better ROI compared to Facebook ads.