roynetplanet dot com

Hi buddies!

Yesterday I received an email requesting us to assess their website and its performance. So I replied and gave them website assessment. In addition, I also gave some tips on how to harness the power of PPC advertising particularly the Adwords advertising to propel their website’s capacity of generating higher return on investments (ROI).

I am sharing this topic because this can also be very helpful for you  – or you might have something to add to this.

Here’s the details:

Greetings!

Thanks for visiting our website.

We have received your request for assessment for your website search engine optimization.

We are giving information about your website’s status in the eyes of major search engines like Google. In addition, we are also giving information on how you can implement pay-per-click or paid campaign particularly using Adwords advertising to propel your business promotions.

Based on our data gathering, your website (http://www.workforclear.com/) has the following:

Website Analysis, Ranking and Backlinks:

1. Meta: needs optimized keywords, descriptions
2. Content: Needs appearance enhancement ( e.g. improve text appearance, add relevant images and other useful content)
3. Website Header: Image should face the content (title) – it should be place on the right side.
4. Rank ( Alexa): 0
5. Site Linking ( back links): 0
6. Google: Not Yet Crawled ( not yet indexed)
7. Yahoo: Not Yet Crawled
8. Msn: Not Yet Crawled

Important: Search Engine Optimization is highly recommended.

Some Search Engine Optimization Strategies

On Site Optimization – meaning doing some tweaks on your website. You can do the following:

1. Optimize Title
2. Optimization of meta- keywords, descriptions ( use highly targeted keywords from your niche, keyword research)
3. Alt tag for image – to make your images crawlable by search engines, it is recommended to embed optimized keywords in their alt tags.

Off-site optimization ( Back links building). Do the following:

1. Article Submission to various Directories ( e.g. ezine, article marketer). Put a link to your submitted articles that point back to your site to drive traffic.
2. URL Submission
3. Search Engine Submission
4. Google Webmaster Tools
5. Blog Commenting
6. Forum Posting

Website Promotion through Adwords Advertising ( Pay-per-click campaign)

The use of Adwords advertising can be a great help to boost your website’s return-on-investment. That is, if you are doing it right.

If you are planning to harness the power of Adwords advertising for your business. Consider the following when you commence your Adwords operation:

1. Define your Goal – clearly understand your Adwords advertising Goal. Is it for lead generation? Making sales or conversion?
2. Define your target market – your Adwords advertising campaign must be targeted to specific clients ( clients that really need your products or service). Your knowledge in Demography play a vital role.
3. Research for highly relevant keywords to be used for your Adwords ads ( keywords that specifically target your product or service). The more specific is your ads, the more chances of funneling the right customers.
4. Begin developing your Adwords Advertising campaign ( Sign-up for Adwords Account, Start writing Ads)
5. Monitor your campaign
6. Refine your Adwords campaign based on your analysis during the monitoring stage. ( The process is just a cycle and constant refining)

Best regards,

SUS Team
Site Update Service
Phone # 724) 409-4224
Chat with us: support@siteupdateservice.com

So, that’s it. If there is something you can add which you think absolutely necessary for search engine optimization and Adwords advertising, share your views!

Okay, you have set-up a site to promote your business on-line. You have done populating it with the needed content–graphics, keyword-rich article and meta-tags, links, etc. Perhaps your site performs well at times so you think things will always run smoothly.

As a website owner who aims to promote a business in the Internet, you must understand that you will encounter site maintenance problems in the long run. This is precisely because, website is not static in nature that you only need to do what is necessary once–only during site launching. Thus, you must recognize that you need website maintenance services.

Having your website maintained allows your site to stay in the right track. You need to do website maintenance in order not to be buried by million of pages added in the Internet in a short span of time. These pages can make your website slims its chances to be seen by prospected clients in the Internet so you have to put your effort on constant site update.

As what I have said, you need to update your site as often as you can. If in case you are busy in doing things which are of equal importance as this, you can always tap site maintenance companies available on-line. There are lots of them who offer scheduled maintenance services with quality of work.

Of course, you think of maintenance cost–if you are well-served with the budget you are to allocate in updates and maintenance. Well, just letting you know, there are lots of companies whose website maintenance services come in a very affordable way. In fact, you can go for prepaid maintenance services if you want to make sure that every single penny you pay is worth it.

Again, hundreds of thousands of pages are added into the Internet day by day. This just means, as pages exponentially expand, your site presence becomes smaller and the chances to be seen by potential clients for your products and or services become dimmer–that is if you do not maintain your site to stay on top of competitors.

As for my final note, you need to consider website maintenance seriously if you project to earn serious amount of money.